How to Write a Script for Insurance Short Videos
Insurance short videos have gained popularity on social media platforms like Douyin (TikTok) for their engaging and informative content. To create an impactful insurance short video, it is critical to carefully craft the script that includes relevant scenes, visuals, camera shots, character actions, dialogues, and duration. Let’s dive into the process of writing a script for an insurance short video:
Introduction:
Open with an attention-grabbing scene that hooks the viewers and intrigues them to keep watching.
Scene:
The protagonist enters an insurance office.
Camera Shot:
Medium close-up shot focusing on the protagonist’s face and expressions.
Character Action:
The protagonist approaches the insurance agent’s desk and holds out some papers.
Dialogue:
Protagonist: “Hi, I’m looking for a reliable insurance plan to protect my family and assets.”
Scene:
The insurance agent warmly welcomes the protagonist and engages in a conversation.
Camera Shot:
Two-shot capturing both the protagonist and the insurance agent.
Character Action:
The insurance agent gestures towards the brochure and explains the available coverage options.
Dialogue:
Insurance Agent: “We offer comprehensive insurance plans that can safeguard your loved ones and ensure financial stability in case of unforeseen events.”
Scene:
A collage of different situations portraying the potential risks covered by the insurance policies, such as accidents, medical emergencies, car damages, and home burglaries.
Camera Shot:
Series of short shots showcasing different scenarios.
Character Action:
In each scenario, individuals encounter an unfortunate incident, but thanks to their insurance coverage, they have the support they need.
Dialogue:
Narrator Voiceover: “With our insurance plans, you can have peace of mind, knowing that you’re protected when life throws unexpected challenges at you.”
Conclusion:
End the video with a strong call-to-action encouraging viewers to contact the insurance company for personalized insurance plans.
Camera Shot:
Close-up shot displaying the insurance company’s contact details and website. It transitions into the protagonist speaking directly to the camera.
Character Action:
Protagonist: “Don’t wait for the worst to happen. Call our experienced insurance agents today and secure your future!”
Dialogue:
Narrator Voiceover: “Act now and shield your loved ones from uncertainties.”
Duration:
Keep the video between 15 to 30 seconds to maintain viewers’ attention and fit within the platform’s requirements.
By following this script, you can create an engaging insurance short video that educates viewers about the importance of insurance while promoting your services. Remember to keep the visuals dynamic, dialogues concise yet impactful, and duration suitable for online platforms. Happy filming!
